POM Wonderful Presents: The Greatest Movie Ever Sold, B
The synopsis as provided by Sony Classics is:
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film…
With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
This film is being defined by critics as a shallow documentary by a man who’s more of an arrogant comedian than a documentarian (Ethan Gilsdorf of the Boston Globe said “much like reality TV, nothing much of consequence happens” and Brent Simon from Shared Darkness said “it never really digs into its subject matter in a deep or interesting enough way”). I couldn’t find this to be farther from the truth. Like many of the commercial products depicted, the film itself is being falsely branded!
